How would you feel if you got in your car, just following a map and a few hundred miles later realize that you are driving on the wrong track? That’s exactly what’s happening if your selection of keywords is wrong. In BrightMindsMedia, you can rest assured that our analysts will review your site carefully and identify areas that need optimisation to maximize the way in which search engines (like Google) index your website or online store. Did you know that some sites have duplicate content, flash content, dynamic content, etc., that need to be properly optimised before they visit the search engines and indexing successfully? In theory, SEO (Search Engine Optimisation) is the process of improving the volume or quality of traffic to the site, working in accordance with the parameters suggested by search engines like Google, through natural search results. SEO can be the difference between a site that receives all traffic and it never appears when a search is done.